Easy Lease

Easy Lease was a collaboration with Bugaboo, the Dutch company known for its high-quality baby products. Our team — five students from TU Delft's Faculty of Industrial Design Engineering — set out to explore the future of parenting and the baby product market.

As part of its mission to reach net-zero emissions, Bugaboo is exploring circular business models — driven not only by internal sustainability goals but also by anticipated regulations that may soon require companies to retain ownership of the materials they use.

This shift raises big questions: What does it mean for a company like Bugaboo to move from a linear to a circular model? How will it affect product development and consumers? And what does it look like to stop selling products and instead build long-term relationships with parents?

We treated the project first and foremost as a learning process. Rather than strictly following the standard Double Diamond framework, we adapted it — adding extra converging sessions throughout: short moments to pause, reflect, and recalibrate. Working on campus let us experiment freely and explore as many research methods as we could, learning fast from low-stakes mistakes.