Illustration / Motion Graphic
Plogging Beijing
A set of animated stickers
Overview
Plogging is a combination of jogging and picking up litter. The word comes from the Swedish 'plocka upp' (to pick up) and 'jogging.' It started in Sweden around 2016 and has since spread globally as an eco-friendly fitness trend.
Context
While running or walking, ploggers carry a bag to collect trash, helping both their health and the environment. It's a fun way to stay active while making a positive impact on the community!
Challenge
Creating engaging visual content that spreads the plogging spirit and encourages community participation.
Outcome
Since their release, the stickers have been downloaded 680 times and used 8,566 times, spreading the plogging spirit inside and outside the community! They were also printed as physical stickers, becoming a symbol of identity for ploggers who proudly wear their commitment to a cleaner world.
Gallery